That side project you built two years ago and stopped touching might genuinely be worth something. Here's how to actually find out, and how the selling process works.
Somewhere out there is a person reading this with a website they built years ago, half-forgot about, and still earns a small but real amount of money every month. Maybe it's $40. Maybe it's $300. It's just sitting there, quietly doing its thing, while the owner has long since moved on to other projects, other interests, other phases of life.
If that's you - here's the thing nobody tells you: that "forgotten" site is an asset, and assets can be sold. Not for life-changing money in most cases, but often for more than people expect, and the process is a lot more straightforward than it sounds.
Before anything else, you need a realistic number. Website values are calculated as a multiple of average monthly revenue - typically somewhere between 22x and 35x, depending on factors like how long the site has been earning consistently, where the traffic comes from, and how it's monetized.
The fastest way to get a ballpark figure is to actually run the numbers. Plug in your average monthly earnings from the last several months and see what range comes back.
This is a quick estimate based on a typical multiple - the full valuation calculator accounts for site age, traffic source, monetization type, and niche trend for a more precise range.
Whoever buys your site is going to want to see proof of what it earns - not just your word for it. Before listing anywhere, gather:
Screenshots or access to your AdSense, Mediavine, affiliate dashboards, or YouTube Studio earnings - whatever generates the income.
Google Analytics access showing visitor numbers and where traffic comes from over the same period.
Domain age, number of articles/videos, hosting setup, and any accounts that will need to transfer (ad network, affiliate programs, social accounts).
You have a few options, and they suit different situations:
Best if you want a guided process with less hassle. Their team reviews your site, verifies the numbers, and helps with the entire transfer once it sells. Good fit for sites in roughly the $500-$50,000 range, especially if this is your first time selling.
Best if you want maximum exposure and don't mind handling more of the back-and-forth yourself. The auction format means you might get bids above your expectations - or below, depending on demand. Works for any price range, from small sites to large businesses.
Once you list (on either platform), here's roughly what happens: interested buyers review your listing and data, you answer questions, and eventually someone makes an offer or hits "buy now" at your asking price. The platform typically holds the payment until you've completed the transfer - moving the domain, handing over hosting access, and transferring any connected accounts (ad networks, affiliate programs, social media).
For most small content sites, this entire process - from listing to completed sale - takes anywhere from a few days to a few weeks, depending on the price point and how quickly a buyer commits.
Worth a moment of honest reflection: if your site is earning $100/month and would sell for roughly $2,500-$3,000, is selling actually the right move? That $100/month is $1,200/year - it would take 2-3 years of holding to "earn back" what you'd get from selling immediately.
Selling makes the most sense if: you genuinely have zero time/interest to maintain it anymore (and it's slowly declining from neglect), you have a specific use for the lump sum that's worth more to you than the ongoing income, or you want to consolidate into fewer, more focused projects.
If none of those apply and the site is stable or growing with minimal effort - sometimes the answer is just... keep it. Selling is always an option later, and the asset doesn't expire.
Use our free calculator for a detailed value range based on your site's specifics - then list it on Motion Invest or Flippa when you're ready.
Use the Valuation Calculator →